Uso empresarial de las Redes Sociales (COMM122PO)

17 de febrero de 2020 por Admin

DURACIÓN DEL CURSO: 15 horas

OBJETIVOS

Dar a conocer qué es una Red Social y su clasificación.
Conocer el uso empresarial de Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest y otras Redes Sociales.
Saber detectar cuál es la Red Social más interesante según cada empresa o negocio.
Lograr usar las Redes Sociales como herramientas de marketing.

CONTENIDOS

TEMA 1: Tipos de Redes Sociales

TEMA 2: Las Redes Sociales en la estructura de la empresa

TEMA 3: Facebook

TEMA 4: Twiter

TEMA 5: LinkedIn

TEMA 6: Youtube

TEMA 7: Instagram Y Pinterest

TEMA 8: Otras Redes Sociales

TEMA 9: Cómo elegir la Redes Sociales más adecuadas en función de nuestros objetivos empresariales

TEMA 10: Las Redes Sociales como herramienta de marketing

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